How did a Ukrainian-born Latvian become a legend on England’s south coast? How Marians Pahars battled anonymity, injury and lazy comparisons to create his own unique story.
How should we remember Sven-Goran Eriksson? As a louche, unadventurous manager who wasted a Golden Generation? Or as a forward-thinking, managerial prodigy who achieved too much too soon? We need to talk about Sven.
Diving is seen as anathema to the British principles of fair play and good sportsmanship, but is there something to be gained from a little more openness to football's dark arts?
LWIMTH has a quick chat with Professor David Rowe, author of 'Sport Culture & The Media' about the state of sports journalism and the networked fourth estate.
Do you make weird or niche content? Are you having an existential crisis? Don't worry; 'long tail' theory tells us that for every product there's someone, somewhere who'll probably love it.
If the sports desk is comparable to a 'Toy Department' then who keeps its residents in check? Through the medium of some ridiculous sports news, LWIMTH explores how consumers are now performing a dual role as amateur regulators.
If sports journalism can contain 'serious' messages about race and identity, are those charged with its production capable of handling such topics with care? Welcome to the Toy Department...
Academic theory maintains that sports journalism is 'soft' or 'non-serious' news - is this fair? LWIMTH examines how sports news can be an unconventional source of 'serious' information.
Nuggets of injury-related fact gleaned from reading dozens of academic studies, all in a handy infographic
What if your team hadn't lost its best assets? With help from an Alex fan, LWIMTH creates a hypothetical but feasible Crewe XI
Tired of 'Wazza' & 'Becks'? Familiarise yourself with some of the best nicknames from around the globe
A four-part infographic guide to one of footballs' most iconic - and polarising - tactical systems
An infographic tour of some of Adidas' most iconic, 32-panel World Cup footballs; from Telstar to Tricolore
Test your knowledge of football's most misunderstood tactical system in Look What it Means to Him's 8-question quiz.
Nine Arsenal footballers will be slowly revealed - can you guess who they are before the timer runs out?
Eight current or former Spurs players will be revealed - can you Guess the Footballer before the timer runs out?
Steve the pilot's looking a bit jaded, but he won't put hundreds of lives of risk by flying ... or will he?
Will Mark accept his manager's condolences following a terrible accident? You know the drill...
Mark has just done a great presentation, but will he accept his manager's praise? Find out...